How the The Trustworthy AI Initiative™ is built
Four operating layers, twelve public-facing pillars, and the cross-cutting standard, APIs, and operations that make Ethos public trust infrastructure — not just a registry.
The Trustworthy AI Initiative™
Mission, brand, and governance for every layer below. One organizing identity for funders, partners, and the public.
Standards & Frameworks
What we define.
Funder lens: Grantable as standards work — aligned with NIST AI RMF, ISO/IEC 42001, and OECD AI Principles.
Evidence & Verification
What we prove.
Funder lens: Sponsorable by organizations that want independent, verifiable trust marks.
Knowledge & Influence
What we publish.
Funder lens: Attracts media, academic, and government partners; positions Ethos as the cited authority.
Community & Recognition
Who we convene.
Funder lens: Sustains the initiative through membership, summit revenue, awards, and partnerships.
The moat: why Ethos is infrastructure
These layers run beneath every pillar. They are what make the standard portable, the evidence verifiable, and the operations defensible.
- Trust Infrastructure APIsPublic JSON spec, sitemap, capture feeds, webhook hooks
- Trust OperationsReview queues, audit log, certification renewals, lead routing
- Identity & AccessRoles, RLS, verified organizations